Malmö · 14–15 June 2026 · 8 seats ◆ Applications close 20 April ◆ Apply now →
Revenue Operations Workshop · Malmö, Sweden

Stop the revenue leaks.
Build the engine that scales.

Two days. Eight operators. You audit your own revenue infrastructure, map every handoff gap, and leave with a written plan to fix what is broken — before it costs you another quarter.

Facilitated & sponsored by
RevOps XL
Specialist revenue operations, EMEA & North America
14–15 June 2026 ◆ Malmö, Sweden ◆ 2 Days · On-site ◆ 8 Seats ◆ €1,200 / seat ◆ Applications close 20 April ◆
14–15 June 2026 ◆ Malmö, Sweden ◆ 2 Days · On-site ◆ 8 Seats ◆ €1,200 / seat ◆ Applications close 20 April ◆
Alexandra-Emily Kokova
Your host
Alexandra-Emily Kokova
Revenue Operations Partner · Growth-stage companies
Vendor
Founder & Principal, RevOps XL
The cost of doing nothing

What is broken revenue infrastructure costing you?

Three questions. No numbers to type. We put a number on six months of unaddressed leakage.

01 — Revenue
How big is the business?
Closest to your annual recurring revenue.
02 — Pipeline
How healthy is your pipeline process?
Honest answer. Nobody else is reading this.
03 — Handoff
What happens when a deal closes?
Think about the handoff to CS or onboarding.
Answer the three questions above to see your estimate.

Conservative model. Pipeline leakage = ARR × 3 × selected rate ÷ 2. Expansion = ARR × 15% × miss rate ÷ 2. Illustrative — not audited figures.

What we cover

Seven sprints. Two working days.

Each sprint is a structured working block — not a talk. You audit, map, and rebuild a specific part of your revenue infrastructure with an expert in the room and seven peers doing the same work.

1
Day 1 · Sprint 1
Audit your CRM architecture

What breaks at 20, 50, and 200 people — and how to build a CRM structure that does not need rebuilding every time you hire a VP of Sales.

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2
Day 1 · Sprint 2
Map data governance at the source

Field ownership, property definitions, and where data quality breaks. Building hygiene into process rather than relying on quarterly cleanup sprints.

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3
Day 1 · Sprint 3
Design lead-to-cash handoffs

Mapping the SDR → AE → CS transition with explicit criteria. What a clean handoff looks like, what a broken one costs, and how to write an SLA people actually follow.

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4
Day 2 · Sprint 4
Segment territories & accounts

ICP definition, tier logic, and how to segment your account universe so your CRM, reps, and marketing team all work from the same source of truth.

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5
Day 2 · Sprint 5
Align sales & marketing

SLAs, feedback loops, and attribution. How to build a working relationship between revenue teams — not a cold war with a shared spreadsheet.

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6
Day 2 · Sprint 6
Automate for AI readiness

What AI tools actually require from your data infrastructure. Why most implementations fail at the data layer — and what to fix before you commit to any tooling.

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7
Day 2 · Final sprint
Scale from scratch — or rationalise the mess

Two scenarios, two playbooks. Whether you are setting up RevOps for the first time or rationalising a system built by five people who have all since left — this is where we get specific about your situation.

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Every sprint ends with a written output you take home.

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Who this is for

The room is built for people who own revenue infrastructure — or are about to.

We do not sell seats. We confirm fit. If your application suggests this room is wrong for where you are right now, we will say so and point you somewhere more useful.

Roles
Head of RevOps RevOps Manager VP Sales CRO COO Ops-minded founder Sales Ops Lead
Company stage
Post-seed Series A–B €3M–€20M ARR 20–200 employees First or second RevOps hire
You recognise this
You already have a CRM solution Running revenue data on spreadsheets Forecast that's always wrong Sales & marketing not aligned CRM nobody trusts Nordic or Öresund region
●
Your identity stays in the room

Attendees are described by their professional profile and initials only — never by name. This protects the candour of the conversation. If two profiles overlap, we give each a more detailed description so shared exercise data can flow between documents without identifying anyone.

Senior Revenue Leader, Finance · JD
Head of Sales Ops, SaaS (Series B) · AM
What you get →
Beyond the two days

What you leave with.

The value of this room does not end when the session closes. You leave with documented work, a peer group, and access to a community built around the same problems you are solving.

01
A working session,
not a lecture

Every module includes structured work time on your own revenue infrastructure. You are not watching slides — you are auditing, mapping, and prioritising your own system with an expert in the room.

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Day 1 of 2 · Active sprint
CRM architecture audit75%
Pipeline stage mapping43%
Field ownership gaps25%
AK
MR
TL
JP
+4
All 8 seats working on their own infrastructure
02
A room of vetted peers
with the same problems

Eight seats. Everyone reviewed. You will be in the room with other RevOps leads, VPs of Sales, and operators at similar stages — not with vendors pretending to be peers.

Apply for a seat →
Room · Malmö · June 2026 · 8 seats
AK
Head of RevOps
Series B
MR
VP Sales
Fintech
TL
CRO
€8M ARR
OPEN
Application reviewed
Every application is reviewed · No vendors · No spectators
03
Access to the
WarmHeadstart network

Attendance confirms your place in a curated community of revenue operators across Nordic and EMEA. Future events, peer introductions, facilitated exchanges — opt-in, no obligation.

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Nordic + EMEA operator network
Stockholm · 12 ops Copenhagen · 9 ops Helsinki · 6 ops Amsterdam · 8 ops Oslo · 5 ops Berlin · 7 ops
Opt-in · No obligation · Peer introductions on request
04
A documented audit
of your current state

By the end of day two, you have a written diagnosis of your revenue infrastructure — what is working, what is broken, what the highest-leverage fixes are. Specific to your company.

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47/100
Infrastructure
health score
Lead → MQL80%
MQL → SQL45% ⚠
SQL → Proposal25% ⚠
Close date owner Lead source logic + 11 more gaps
Delivered within 48h · Specific to your company
What you leave with

Concrete outputs, not just insights.

48h
Post-
workshop
Post-workshop deliverable
A personalised RevOps roadmap, delivered within 48 hours.

Not a template. A sequenced set of priorities specific to your company — what to fix first, what can wait, what creates the most leverage.

48h
01
CRM audit, documented
A written map of what your CRM is doing now versus what it should be — field gaps, stage gaps, process gaps.
02
Handoff definitions, written
Exit criteria for each revenue stage, built during the session. Ready to implement the moment you are back.
03
Prioritised fix list
Three to five highest-leverage changes, ranked by impact and sequenced by what you can execute next quarter.
04
Peer contact list
With consent, everyone in the room — so the conversation that started over lunch continues when you are back at your desk.

Eight seats. Payment only after your place is confirmed.

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About the sponsor
RevOps XL
Commercial entity — transparent vendor

RevOps XL is a specialist revenue operations practice across EMEA and North America. We design and implement the revenue infrastructure that growth-stage B2B companies need — CRM architecture, data governance, pipeline design, AI readiness, and the handoff systems that fall apart at speed.

This workshop is designed and facilitated by RevOps XL. We sponsor it because the problems covered here are exactly what we work on every day.

We are a vendor. We are transparent about that.

Exclusive to attendees · 90 days post-workshop

15% off RevOps XL implementation services, reserved for attendees.

If the audit surfaces implementation needs that require hands-on support, attendees receive a 15% discount on RevOps XL's fractional and project-based services. Available for 90 days — no commitment required to attend.

15% discount · Valid 90 days · No commitment required
Our commitment: You will not be approached for services after this workshop. If you want to explore working together, you initiate that conversation.
Revenue Operations workshops are designed and facilitated in partnership with RevOps XL — a specialist RevOps practice across EMEA and North America.
Meet your host →
Your host
Alexandra-Emily Kokova
Alexandra-Emily Kokova
Founder, WarmHeadstart & RevOps XL HubSpot Solutions Architect CRM & RevOps Specialist Revenue Operations Partner, Growth-stage

Alex has spent over a decade building revenue operations infrastructure for B2B companies across Nordic, North American, and EU markets. Her work spans CRM architecture, data governance, AI-powered workflows, and the revenue operations scaffolding that growth-stage companies need but rarely have.

She founded WarmHeadstart to create the room she kept wishing existed — where the conversation between operators is honest, the peer group is genuine, and the work done in two days is worth more than six months of reading about it.

This workshop is facilitated in Alex's capacity as Founder & Principal of RevOps XL
Apply for a seat

This is an application, not a ticket.

Every seat is reviewed before it is confirmed. We look at your application to understand whether this session is genuinely useful for where you are right now — not to filter for prestige, but to make sure you do not pay for two days that are not right for your situation.

01
Tell us who you are
Your name, company, and role. We use your LinkedIn to verify fit — not to add you to a list.
02
Tell us what you are dealing with
What is broken in your revenue infrastructure right now? Be specific — vague answers get vague responses.
03
We come back within 48 hours
If it is a fit, you receive a formal invitation and payment details. If not, we say so.
€1,200 per seat, ex. VAT · 8 seats total · 14–15 June 2026 · Malmö, Sweden
Payment is requested only after your application is confirmed.
EU B2B invoicing — reverse charge applies where applicable.
Applications close 20 April 2026
€1,200 ex. VAT · 8 seats · Applications close 20 April